Smart Devices and Home Gadgets
KeyPhone is a line of consumer electronic devices from FOREL (Fortis Electronics) that run the kOS operating system. The "Key" line of devices includes the kPhones, KeyBooks, KeyTabs, and kChains (wearable). These gadgets may be bought through the KeyMarts or online storefronts.
History & Estevé Würke
Beginning in the 1990's as a mid-low end option for cellular devices, KeyPhone's success in today's world market is largely thanks to the efforts of Estevé Würke, the half Andallan CMO, and later CEO of KeyPhone from 1997 to the present day. Würke's talent as a visionary, marketer and business person quickly saw the rise in popularity of early Key devices despite many mediocre reviews from tech-focused media groups.
Rising from its humble beginnings, KeyPhone achieved a foothold in the high-end market with the success of their kPhone units in 2010. Since that release, KeyPhone's brand has been quickly rising in value and customer appeal across the market spectrum. With other developers poised to compete with flagship units in 2018, the success of the to-be-released kPhone7 will determine whether the company will retain its titles, or be cast once again, in the gutters of the low-end supplier brackets.
KeyPhone struck platinum when FOREL, the parent company, acquired full rights to the DoorsOS in 2006. KeyPhone was able to acquire a license to create their own mobile OS using a tweaked and rebranded DoorsOS. In 2009, the KeyStone Smartphone was born– a touchscreen, "buttonless", mobile data capable device– FOREL's first foray into the world of smart technology.
The Key and K
Success was short-lived, however, as many users bemoaned the KeyStone's underpowered processor, bloated OS, and sluggish touch response. With FOREL superiors threatening to pull the plug, Würke had to devise a solution– fast. In 2010, he released a new, improved, and rebranded operation–the KeyStone had now become the kPhone. The KeyStone OS became the kOS and the newer kPhone had almost identical internal hardware, yet had become both more responsive, and had the majority of the OS bugs fixed. Indeed, the only major expense in development was was the update which had rebuilt the KeyStone OS, trimming much of the bloat, and optimising it better for last year's hardware. Of course, the only improvement which had contributed just as much--was the kPhone's sleek, stylish aesthetic.
For the top-tier flagship option: kPhone7
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